How Liquid Focus works.



Need a mental edge that doesn’t involve smart pills or sugary energy drinks?


In this day and age, we are constantly under pressure to do more and perform better, all while distracted by endless streams of notifications. This makes it really hard to stay focused when working on an important project, prepping for a meeting, or studying for your next test.

So, how do we deal with being overscheduled and unable to concentrate? Some people have turned to “smart drugs” or “brain boosters” to get them through. They’re popular in Silicon Valley, on college campuses, and they’ve even inspired storylines for big-budget movies. However, there’s a lot of dangerous ingredients, gnarly side effects, and false claims that go along with them. Then you have your more traditional boosters like coffee, tea, and energy drinks, but these beverages are riddled with sugar, cause jitters, and crashes, and are better at keeping you awake than helping you focus.

Our solution.


We wanted something more effective than coffee, but healthier than smart drugs. So, we turned to our in-house scientist and head of research, Dr. Fu. After months of R&D, he came to us with the solution — Liquid Focus — a smart drink designed to enhance focus and boost productivity.



How Liquid Focus works.


Liquid Focus is not like regular caffeine, energy drinks, or smart drugs. It supports your focus and cognitive performance in four distinct ways:

1. Enhances the natural production of neurotransmitters.


Neurotransmitters are chemicals in the brain that transfer signals between neurons. They play a big role in your ability to focus, remember things, and relax. Unlike synthetic stimulants that force the release of neurotransmitters from the reserve stash, Liquid Focus enhances the natural production of these neurotransmitters to sustain the activation of neural networks.

To facilitate the production of dopamine, we use mucuna pruriens which is a tropical legume that’s been used in Ayurvedic medicine for thousands of years. It’s a good source of L-DOPA which is a precursor of Dopamine. It plays a major role in the motivation component of reward-motivated behavior. Clinical studies have shown that L-DOPA can improve both working and long-term memory[1, 2, 3]. It also increases mental alertness [4, 5] and motivation [6, 7].

To facilitate the production of Acetylcholine, which is known as the learning neurotransmitter, we use Acetyl-L-Carnitine (ALCAR) and Huperzia A. Huperzine A is an extract from the plant, clubmoss (Huperzia serrata). It’s demonstrated both memory enhancement and neuroprotective effects in animal and clinical trials [8, 9, 10]. It’s known as an acetylcholinesterase inhibitor, which means that it stops enzymes from breaking down acetylcholine which results in increases in this neurotransmitter [11].



2. Provides natural, sustainable energy without the crash or jitters.


Caffeine is one of the most popular ways to jump-start your day, with some 85% of adults consuming it every day [12]. It can be part of a healthy diet for most people, but it can cause jitters, anxiousness, and insomnia in some people. In order to counterbalance the stimulant effect and prevent those symptoms, we added L-theanine, an amino acid extracted from natural green tea. The synergistic combination helps improve cognition and attention without the crash or jitters. Studies have shown that L-theanine is effective at reducing stress responses and relaxing the mind without inducing drowsiness. [13,14]

We also added Panax ginseng to provide natural, sustainable energy that lasts throughout the day. Ginseng has been used for thousands of years in Asia and is demonstrated to reduce depression and improve mood [15], reduce fatigue [16], increase attention, [17] and learning performance [18].

3. Transforms nutrients into the brain’s energy molecule ATP.


Even though we packed Liquid Focus full of functional ingredients to support focus and mental performance, the bottom line is your brain needs energy to function. That’s why we added B vitamins and ALCAR. These powerful ingredients are crucial for breaking down food into fuel.

Liquid Focus delivers vital B vitamins to power your body’s ability to transform nutrients into ATP, the brain’s energy molecule. It also delivers ALCAR to help increase the mitochondria’s potential to burn fat and transfer it into energy [19].

4. Supports the body’s epinephrine and norepinephrine levels.


Procrastination is human nature. You sit down at your computer with every intention of working, then procrastination sets in. We all need a nudge sometimes and that’s why we added Yohimbine (extracted from the plant Yohimbe) to the mix. Yohimbe supports the body’s epinephrine and norepinephrine levels which drive motivation and focus. It’s also been demonstrated in clinical studies to reduce social anxiety and fear extinction by increasing norepinephrine levels [20, 21]. Another study found that Yohimbine improved long-term memory based on the same mechanism [22].


Unlock your full potential with Liquid Focus.

 

Liquid Focus is designed to enhance focus, boost productivity, and support brain health — without the negative effects of your typical coffee, energy drinks, or other stimulants. It uses FDA-compliant and clinically-proven ingredients to give you a fast-acting and long-lasting boost, so you can be efficient, productive, and get more done.

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Your first order is backed by our 60-day, risk-free guarantee. If you don’t love it, we’ll take it back.



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