If you don’t love it, we’ll take it back.
South Korea’s Solution to Miserable Mornings after Alcohol is Now Available in the United States
Despite what you might think, the biggest drinkers on the planet aren’t cuddled up in sub-zero Siberia — they’re sipping on Soju somewhere in South Korea. South Koreans drink twice as much liquor as Russians and more than four times as much as Americans.
So, what’s their secret? How can they drink that much and still feel great every day? Morning Recovery.
In South Korea, there’s a billion dollar industry of recovery drinks aimed at curing your pain from alcohol. These drinks help people metabolize alcohol and recover from big nights out faster than the body can recover naturally. According to 2011 Korean market research, two-thirds of Korean adults regularly rely on these remedies.
Bringing Korea’s Secret to United States
In 2017, a Korean-American entrepreneur saw an opportunity to bring Korea’s secret remedy to the United States. His brand, Morning Recovery, debuted in the US in 2017. The 100ml, lemon-flavored drink is designed to be consumed while drinking or right before bed. It boosts your body’s natural response to alcohol, restores vital nutrients, rehydrates, and helps you bounce back after drinking, so you can feel refreshed the next day.
Morning Recovery is centered around a key ingredient called DHM, found in Japanese raisin trees — also known as hovenia dulcis. This plant-derived super ingredient helps break down the toxins produced when you consume alcohol. The latest version of Morning Recovery boasts a 5-star rating on Amazon.
Within 6 months of launch, the brand has been backed by Silicon Valley investors, securing over $8M in financing to power research and development and growth. In its first year of launch, it has garnered over 150,000 customers globally, and has established a new category in the States quickly. It turns out that as long as there is a market for drinking, there is a market for numbing the pain the next day.
Want to try Morning Recovery for yourself? You can purchase it today by visiting morelabs.com. Your first purchase is backed by a satisfaction guarantee — if you’re not happy with the results, you’ll get your money back.