Science is rooted in everything we do. Learn more about our commitment to clinical data, patent-pending technology, and science-backed ingredients below.
it’s not magic,
Despite our products’ seemingly magical effects, they’re science-backed and thoroughly researched, tested, and verified.
morning recovery is backed by clinical data
In a randomized, double-blind, place-controlled human study, users of Morning Recovery felt up to 80% better than those without Morning Recovery across various symptoms after heavy drinking. Several of the improvements were statistically significant, including headache, brain fog, chest discomfort, and anxiety (p < 0.05).
We create products that are as effective for your body as possible. We use patent-pending technology to ensure ingredients are easy for the body to digest and absorb which helps enhance efficacy.
We choose ingredients based on the science that backs them up. We formulate them at doses known to scientists and supported by research to be effective. All finished products are tested to ensure they meet safety and quality standards.
how liquid focus works
Liquid Focus uses clinically-proven ingredients to enhance the natural production of neurotransmitters (like dopamine) which are critical for focus, concentration, motivation, and cognitive performance.
how dream well works
Dream Well uses ingredients that are naturally found in your body, the food you eat, and nutrient-rich botanicals to support better sleep from four different angles, providing a comprehensive solution.
how aqua+ works
Aqua+ utilizes an oral rehydration solution (ORS) formula — the perfect ratio of glucose and electrolytes — to deliver hydration faster and more efficiently than water alone.
kevin ewell, mph
vice president, product innovation at ritual
Kevin leads product innovation at Ritual and is responsible for product growth in vitamin, nutrition and personal care. He received his MPH at Rutgers University where he researched the safety of personal care products. He has worked with prominent companies, including The Honest Company, J&J, Unilever, and Estée Lauder. He has over twelve years of R&D experience in the personal care space and is inventor of several patents.
dr. jing liang, md, phd
research professor at the university of southern california (usc)
Dr. Liang is a DHM expert and has over 25 years of experience in drug development across China, Japan, and North America. Currently at USC, her achievements include discovering novel methods for treatment of CNS disorders like Alzheimer’s, Alcohol Use Disorder (AUD) and other anxiety disorders. Her long standing research with AUD in particular has led to over 30+ publications, with even more to come.
dr. daryl davies, phd
professor of clinical pharmacy at the university of southern california (usc)
In addition to his role as professor, Dr. Davies is the Director of the MS program in Management of Drug Development at USC. He has over 30 years of experience within the drug discovery and development space. With funding from the National Institute of Alcohol Abuse and Alcoholism (NIAAA), Dr. Davies leads his team in developing solutions to treat Alcohol Use Disorder (AUD).
dr. marc lemay, phd
founder of supplefocus inc., dietary supplement expert
Dr. Lemay is a consultant in the dietary supplement industry. Previously, he was a global technology scout where he designed and conducted a dozen controlled clinical trials in the US, Japan, and South Korea. Lemay holds a PhD degree in Experimental Neuropsychology from the University of Montreal.
our partnership with usc
In 2018, we donated $230,000 to the USC School of Pharmacy to form a research fund. The team uses this donation to drive innovation in dihydromyricetin (DHM) research relating to Alzheimer’s, Alcohol Use Disorder (AUD), and other anxiety disorders.
our head of product development
Dr. Fu Chen has over 10 years of experience working in the healthcare industry. He holds a PhD in pharmaceutical science and was a fellow for the Food and Drug Administration (FDA), specializing in pharmaceutical product quality. He now leads our R&D efforts with the goal of creating innovative smart supplements to help people feel great and achieve more in life.