it’s not magic,
it’s science.

We make science-backed products we want to take. Our curated selection allows us to be deliberate with regards to research, ingredients, testing, and efficacy.

Mask Group

What sets us apart from the rest?

Science is rooted in everything we do. Our scientific advisors and internal R&D team are comprised of leading doctors, research scientists, and experts. We work with them closely on our product development and to stay on top of the latest research findings.


What sets us apart from the rest?

We use patent-pending technology. We’re raising the bar when it comes to process. Our patent-pending manufacturing technology maximizes the solubility of the main ingredient in Morning Recovery, DHM. This leads to increased absorption, better digestibility, and a highly effective product.

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What sets us apart from the rest?

We start at the source. Our research and development team vets and tests all ingredients to ensure they meet rigorous quality, health, and safety standards. The origin of each ingredient and how they interact is important to us because it directly influences potency, bioavailability, and efficacy.


Our head of product development.

Dr. Fu Chen has over 10 years of experience working in the healthcare industry. He holds a PhD in pharmaceutical science and was a fellow for the Food and Drug Administration (FDA), specializing in pharmaceutical product quality. He now leads our R&D efforts with the goal of creating innovative smart supplements to help people feel great and achieve more in life.


How Morning Recovery works.

Morning Recovery uses patent-pending technology to mitigate the negative effects of alcohol, so you wake up feeling like a million bucks. Learn more about how it works here.

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How Aqua+ works.

Aqua+ uses a perfectly balanced combination of glucose and electrolytes to deliver hydration faster and more efficiently than water alone. Learn more about how it works here.

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How Liquid Focus works.

Liquid Focus is not like regular caffeine, energy drinks, or smart drugs. It supports your focus and cognitive performance in four distinct ways. Find out how it works here.

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Our partnership with USC.

In 2018, we donated $230,000 to the USC School of Pharmacy to form a research fund. The team uses this donation to drive innovation in dihydromyricetin (DHM) research relating to Alzheimer’s, Alcohol Use Disorder (AUD), and other anxiety disorders.


Kevin Ewell, MPH

Director, Research & Innovation at The Honest Co.

Kevin Ewell has over 10 years of development experience in the consumer goods industry. He played a key role in founding The Honest Co.’s research program and has established research labs in the fields of Cosmetics, Dermatology, Consumables, and Household Cleaning. Having started in the field of consumer toxicology, Kevin has applied this biological understanding to the field of consumer chemistry in an effort to shift product focus towards efficacy and safety.

doctor 01

Dr. Jing Liang, MD, PhD

Research Professor at the University of Southern California (USC)

Dr. Liang is a DHM expert and has over 25 years of experience in drug development across China, Japan, and North America. Currently at USC, her achievements include discovering novel methods for treatment of CNS disorders like Alzheimer’s, Alcohol Use Disorder (AUD) and other anxiety disorders. Her long standing research with AUD in particular has led to over 30+ publications, with even more to come.

doctor 02

Dr. Daryl Davies, PhD

Professor of Clinical Pharmacy at the University of Southern California (USC)

In addition to his role as professor, Dr. Davies is the Director of the MS program in Management of Drug Development at USC. He has over 30 years of experience within the drug discovery and development space. With funding from the National Institute of Alcohol Abuse and Alcoholism (NIAAA), Dr. Davies leads his team in developing solutions to treat Alcohol Use Disorder (AUD).

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Dr. Chris Alford, Msc, PhD

Founding member of the British Sleep Society

Dr. Alford’s research has a strong focus on sleep, fatigue, and alcohol hangovers in psychopharmacology. With experience as a consultant and scientific advisor to pharmaceutical companies, his work spans across three continents and over 150 publications. He is an associate professor at the University of West England.

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Dr. Joris Verster, PhD

Founder of the Alcohol Hangover Research Group

Dr. Verster has a track record of clinical trials examining the effects of CNS drugs and psychoactive substances on cognitive and psychomotor functioning, mood, and daily activities (such as driving a car). He has conducted extensive research into the causes and consequences of alcohol hangovers. He is an associate professor at Utrecht University.

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Dr. Marc Lemay, PhD

Founder of SupplFocus Inc., Dietary Supplement Expert

Dr. Lemay is a consultant in the dietary supplement industry. Previously, he was a global technology scout where he designed and conducted a dozen controlled clinical trials in the US, Japan, and South Korea. Lemay holds a PhD degree in Experimental Neuropsychology from the University of Montreal.

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Shop the lineup.

Science-backed products to help you feel good, do more, and live better. Grab a pack and feel the difference.



Your first order is backed by our 60-day, risk-free guarantee. If you don’t love it, we’ll take it back.