Science (v3) – More Labs

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Meet your new favorite drinking buddy!

it’s not magic,
it’s science.

Despite our products’ seemingly magical effects, they’re science-backed and thoroughly researched, tested, and verified. 

science hero-min

clinical data

In a randomized, double-blind, placebo-controlled human study, users of Morning Recovery felt up to 80%+ better than those without Morning Recovery across the following symptoms after heavy drinking. Several of the improvements were statistically significant, including headache, brain fog, chest discomfort, and anxiety (p < 0.05). 

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science module 01-min

patent-pending technology

We create products that are as effective for your body as possible. We use patent-pending technology to ensure ingredients are easy for the body to digest and absorb which helps enhance efficacy. 

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science module 02-min

science-backed ingredients

We choose ingredients based on the science that backs them up. We formulate them at doses known to scientists and supported by research to be effective. All finished products are tested to ensure they meet safety and quality standards.

science module 03-min

how liquid focus works

Liquid Focus uses clinically-proven ingredients to enhance the natural production of neurotransmitters (like dopamine) which are critical for focus, concentration, motivation, and cognitive performance.

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science hiw lf-min

how dream well works

Dream Well uses ingredients that are naturally found in your body, the food you eat, and nutrient-rich botanicals to support better sleep from four different angles, providing a comprehensive solution.

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science hiw dw-min

how aqua+ works

Aqua+ utilizes an oral rehydration solution (ORS) formula — the perfect ratio of glucose and electrolytes — to deliver hydration faster and more efficiently than water alone.

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kevin ewell, mph

vice president, product innovation at ritual 

Kevin Ewell has over 10 years of development experience in the consumer goods industry. He played a key role in founding The Honest Co.’s research program and has established research labs in the fields of Cosmetics, Dermatology, Consumables, and Household Cleaning. Having started in the field of consumer toxicology, Kevin has applied this biological understanding to the field of consumer chemistry in an effort to shift product focus towards efficacy and safety.

doctor 01

dr. jing liang, md, phd

research professor at the university of southern california (usc)

Dr. Liang is a DHM expert and has over 25 years of experience in drug development across China, Japan, and North America. Currently at USC, her achievements include discovering novel methods for treatment of CNS disorders like Alzheimer’s, Alcohol Use Disorder (AUD) and other anxiety disorders. Her long standing research with AUD in particular has led to over 30+ publications, with even more to come.

doctor 02

dr. daryl davies, phd

professor of clinical pharmacy at the university of southern california (usc)

In addition to his role as professor, Dr. Davies is the Director of the MS program in Management of Drug Development at USC. He has over 30 years of experience within the drug discovery and development space. With funding from the National Institute of Alcohol Abuse and Alcoholism (NIAAA), Dr. Davies leads his team in developing solutions to treat Alcohol Use Disorder (AUD).

doctor 03-min

dr. marc lemay, phd

founder of supplefocus inc., dietary supplement expert

Dr. Lemay is a consultant in the dietary supplement industry. Previously, he was a global technology scout where he designed and conducted a dozen controlled clinical trials in the US, Japan, and South Korea. Lemay holds a PhD degree in Experimental Neuropsychology from the University of Montreal.

doctor 04-min

Our partnership with USC.

In 2018, we donated $230,000 to the USC School of Pharmacy to form a research fund. The team uses this donation to drive innovation in dihydromyricetin (DHM) research relating to Alzheimer’s, Alcohol Use Disorder (AUD), and other anxiety disorders.


Our head of product development.

Dr. Fu Chen has over 10 years of experience working in the healthcare industry. He holds a PhD in pharmaceutical science and was a fellow for the Food and Drug Administration (FDA), specializing in pharmaceutical product quality. He now leads our R&D efforts with the goal of creating innovative smart supplements to help people feel great and achieve more in life.


Shop the lineup.

Science-backed products to help you feel good, do more, and live better. Grab a pack and feel the difference.


science shopthelineup-min