THE SCIENCE BEHIND ROUGH MORNINGS, EXPLAINED.

The problem:

Our scientific approach:

Drinking myths, busted.

There’s a lot of misinformation when it comes to beating rough mornings after drinking. Before you grab an extra bottle of water, a cup of coffee, or another drink, listen up!

1. Water is the answer? Think again.

Despite being perceived as the best way to skip rough mornings, dehydration isn’t the root of the problem. Drinking water won’t stop chemicals from affecting your brain or toxins from building up in your liver.

2. Coffee fixes everything? Nope.

Drinking caffeinated beverages may help you feel more alert, but it will likely amplify your rough morning, keep you dehydrated, and prolong your misery.

3. Hair of the dog will set you straight? Wrong.

A bloody mary will likely kick your brain back into that euphoric state, temporarily making you feel human again. But don’t be fooled, it’s a vicious cycle and once that drink wears off, you’ll pay the price.

Ask Dr. Fu

Want to know more? Ask our head of R&D and in-house scientist, Dr. Fu. He’s a public health advocate with a PhD in pharmaceutical science. Before joining our team, he worked at the FDA.

How come rough mornings after drinking get worse as I get older?
There are many theories on why rough mornings after drinking get worse with age. A likely reason is you have less liver enzymes to metabolize alcohol. There’s also research to suggest that your liver gets worse at its job over time. In any event, rough mornings after drinking are not fun. We have developed a product that helps support your body after a long night.
Why does alcohol affect people differently?
The short answer is that some people are just biologically better equipped to process alcohol. When alcohol is absorbed into the liver, it’s metabolized by two enzymes called alcohol dehydrogenase (ADH) and acetaldehyde dehydrogenase (ALDH) before it’s flushed out of the body. The amount and activity of these two enzymes greatly affects how tolerant we are to alcohol drinking — and some people naturally have more. Outside of this, other reasons like body weight, age, medical conditions, and drug use will also affect your tolerance.
Why is Morning Recovery better than other products on the market?
DHM is the hero ingredient in Morning Recovery—but not all DHM is created equal. In order for this liver-boosting flavonoid to be effective, it needs to be soluble. Our patent-pending technology maximizes the solubility of DHM and keeps it soluble as it makes its way through the stomach and into your gut. Solubility directly impacts DHM absorption and efficacy. The other products on the market do not take into account DHM’s solubility and thus can’t promise our level of efficacy.

Try Morning Recovery — risk free.

If you don’t love it, we’ll take it back.

Morning Recovery

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